It's ALL on the Blog, DON'T Buy the Book

It's ALL on the Blog, DON'T Buy the Book Review

Let s face it...even if you really, really love a blog, there is almost no chance that you are going to go back and read months and months worth of material. It s just too difficult and not yet comfortable enough. This book is a response to customer demand. Or perhaps I should say, community demand? Jeremy, I really like your blog. How can I get caught up with your past posts? So, the idea of the "Blook" (blog + book = blook) summarizing the first year of post-Microsoft blogging was born. Although I had been blogging personally for 8 years and professionally for about 2.5, the year of leaving Microsoft, starting a business (in a recession), and trying to revolutionize the way marketing is done, was full of material that my wonderful editor, Mary Mygie Capina, and I thought would be a great primer for those trying to understand the radically changing future of marketing. So, here you go....enjoy! (Note: the term "blook" was introduced to me by Seth Godin while reading Small Is The New Big. I didn t invent it.) And when you are done, visit the actual blog at neverstopmarketing.com