Showing posts with label Online. Show all posts
Showing posts with label Online. Show all posts

Sunday, April 1, 2012

Blog & Tweet - How to Make a Splash Online

Blog & Tweet - How to Make a Splash Online Review



This is a booklet that contains "secrets" and tips that will save you time and effort and get you on your way to being a blogging or tweeting superstar - or both. It's a quick read, but you will come away with information you can really use, whether a newbie or a veteran.


Saturday, January 28, 2012

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Review



David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


Friday, August 26, 2011

Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series)

Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series) Review



ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: * Websites * Search engine marketing * Email marketing * Blogging * Podcasts * Online video * Social networks e.g. Facebook and MySpace * Virtual worlds e.g. Second Life * Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!


Friday, July 15, 2011

Creating a Sense of Presence in Online Teaching: How to "Be There" for Distance Learners (Jossey-Bass Guides to Online Teaching and Learning)

Creating a Sense of Presence in Online Teaching: How to "Be There" for Distance Learners (Jossey-Bass Guides to Online Teaching and Learning) Review



How can faculty create a strong e presence for their online classes? This volume highlights the need for creating a presence in the online environment. The authors explore the emotional, psychological, and social aspects from both the instructor and student perspective. It provides an instructional design framework and shows how a strong presence contributes to effective teaching and learning. Filled with illustrative examples and based on research and experience, the book contains methods, case scenarios, and activities for creating, maintaining, and evaluating presence throughout the cycle of an online course.


Friday, June 10, 2011

Fare Soldi Online con Blog e MiniSiti (Italian Edition)

Fare Soldi Online con Blog e MiniSiti (Italian Edition) Review



Con questa guida capirai come fare soldi, come comunicare, come vendere via internet infoprodotti (prodotto/guida/ebook del tipo "come fare per..."). Vi sono moltissimi spunti e idee per creare, costruire e ottimizzare il tuo sito web o il tuo blog e ottenere dei risultati economici concreti grazie a esso. Potrai triplicare le tue entrate, i tuoi guadagni seguendo tre semplici fasi. La prima fase consiste nel creare contenuti motivanti, ovvero nel catturare l'attenzione dei tuoi utenti. La seconda fase consiste nell'informare. La terza fase, consiste nel rassicurare il tuo utente contro qualsiasi rischio, assumere ogni rischio su di te, creare un clima di sintonia, di fiducia, di rapporto. Vedrai come comunicare via internet, come comunicare attraverso il tuo sito web o il tuo blog, come fare soldi con internet.


Wednesday, June 8, 2011

Politics Online: Blogs, Chatrooms, and Discussion Groups in Ameri

Politics Online: Blogs, Chatrooms, and Discussion Groups in Ameri Review



Despite the growth of various forms of online discussion, their impact on American political life is only beginning to be examined systematically. In Politics Online Richard Davis provides a thorough analysis detailing the political attitudes, behavior, and demographic nature of the electronic discussion community contrasting that community with the general public.