Smashing WordPress: Beyond the Blog (Smashing Magazine Book Series)

Smashing WordPress: Beyond the Blog (Smashing Magazine Book Series) Review

Smashing WordPress shows you how to utilize the power of the WordPress platform, and provides a creative spark to help you build WordPress-powered sites that go beyond the obvious. The second edition of Smashing WordPress has been updated for WordPress 3.1+, which includes internal, custom post types, the admin bar, and lots of other useful new features. You will learn the core concepts used to post types, the admin bar, and lots of other useful new features. You will learn the core concepts used to build just about anything in WordPress, resulting in fast deployments and greater design flexibility.

Inside, WordPress expert Thord Daniel Hedengren takes you beyond d the blog and shows you how WordPress can serve as a CMS, a photo gallery, and e-commerce site, and more. This edition includes new and upgraded examples of cool WordPress usage.

You Will Learn How To:

• Build Beautiful WordPress Themes, including Child Themes
• Create Custom Login Forms and Admin Themes
• Use the Loop to Control Content
• Build Plugins, including Widget Functionality
• Use Custom Post Types and Custom Taxonomies
• Use Post Formats
• Integrate WordPress with the Social Web
• Use Conditional Control Elements
• Integrate Theme Options
• Build Your WordPress Projects for SEO

Thord Daniel Hedengren is a professional web designer and developer who has created numerous WordPress themes, developed plugins, and put WordPress to good use powering both blogs and big editorial sites. He is the former editor of the Blog Herald, a popular website for bloggers and WordPress users.

Vistit www.wiley.com/go/smashingwordpress2e to download the code examples.

Smashing Magazine (smashingmgazine.com) is one of the world’s most popular Web-design online magazine. True to the Smashing Magazine book series delivers useful and innovative information to Web designers and developers. 

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Prescription for Advertising (Kindle Series)

Prescription for Advertising (Kindle Series) Review

Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising -- everything from positioning to printers, budgeting to billboards, creativity to conventions -- even logos and signage. The 30 easy-to-read chapters will be a great step toward understanding the complex and confusing world of advertising.

Your first company is getting underway and you've decided to advertise your product. But you don't have an agency and wouldn't know what to say to one if you did. Recommendation: read Rx for Advertising, by Edmond A. Bruneau (Boston Books). It's an insider's introduction to murky but important matters such as how to pay an agency, what to expect (and demand) from your account executive, and how to evaluate the agency's recommendations about media buys. Reading it won't make you an expert on advertising, but you'll know what questions to ask those who claim expert status. You'll even be able to talk knowingly about reach, frequency, synergistic advertising, and gross rating points. -- Inc. Magazine

Unlike most advertising books on the market today, "Prescription for Advertising" is not written for the advertising professional, and it's not exactly a do-it-yourself book. "Prescription for Advertising" is a reference guide to help the business person decide what type of advertising to choose, where to go, and how to interact with professional advertising agencies and other advertising personnel. -- The Christian Science Monitor

"Bruneau's book wasn't written for advertising people - it was written for business people. Concise and easy-to-read, it isn't cluttered up with industry jargon and too-precise detail." - -- Business Examiner

"He knows of where he speaks, and he speaks with a succinct humor that makes easy reading. Bruneau has written a highly practical book about a subject that is often hard to grapple with. This book should be read as an introduction to media, all media." - -- Signs of the Times

"One would be hard put to find a better understanding of client advertising needs. It has virtually everything a marketer needs to know in order to make smart advertising decisions." - -- CityBusiness

"Prescription for Advertising is a prescription written specifically for the average businessman who needs to advertise, but really doesn't know how to go about it." - -- Memphis Business Journal

"...a comprehensive guide to the complete world of advertising...everything from positioning to printers, budgeting to billboards, creativity to conventions...even logos and signage..." - -- Dallas Magazine

Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series)

Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series) Review

ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: * Websites * Search engine marketing * Email marketing * Blogging * Podcasts * Online video * Social networks e.g. Facebook and MySpace * Virtual worlds e.g. Second Life * Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Review

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.