Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts

Friday, March 30, 2012

SEO For Blogs (ABCs Plus Basics for Websites and Blogs)

SEO For Blogs (ABCs Plus Basics for Websites and Blogs) Review



SEO Basics for Blogs - *This is a transcript from a podcast roundtable discussion* There is an extensive list of resources and links at the end of the book. Also, we aren't trying to sell you anything, isn't that refreshing?

Blogging ABCs hosts Deborah Carney, Tricia Meyer, Vinny O’Hare, are joined by guest Eric Nagel in a roundtable discussion about the basics of SEO tactics for bloggers. Eric supplied us with an excellent outline, there is excellent discussion on each of the bullet points, plus a ton of great stuff that came out within the discussion.

This is a transcript of a podcast, we know a lot of people prefer to read and not necessarily listen. Included are 17 pages of SEO basics that even some experienced webmasters may have forgotten. At the end of the book is a resources page with lots of great references for you to implement the tips with.

Keyword research - Take your idea, and think about how people are going to search for it

Title Tag - This should be your keyword. Don’t be cute here, the title tag in WordPress is inside an H1 tag, which helps with on-site SEO

Meta Description - sometimes used for the snippet shown in organic search results

Permalinks - Don’t use default of ?p=87 - Choose one of the options that has %postname%

Images - Don’t hotlink images - Use the Title, Alternate Text & Caption fields - Name the image with your keyword
ex: your-keyword-here.jpg

Social Sharing - Twitter and Facebook buttons

Your social circle influences Google search results

Sitemaps - several resources listed in the Appendix of the book

We even have a place where you can go and ask questions when you are finished reading the book.


Friday, August 26, 2011

Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series)

Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series) Review



ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: * Websites * Search engine marketing * Email marketing * Blogging * Podcasts * Online video * Social networks e.g. Facebook and MySpace * Virtual worlds e.g. Second Life * Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!